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Canada’s first and largest searchable database of financial advisors has launched a new level of verification that provides greater protection for investors looking for trustworthy advisors.
The Wall Street Journal
For some financial advisers in Canada, gaining more exposure and catching more customers means going online. A new Web-based research tool for consumers, called Know Your Financial Advisor, or kyfa.com, is built on this principle.
The Globe And Mail
Another approach has been taken by Know Your Financial Advisor (KYFA), a website that offers what it describes as Canada’s largest database of financial advisers, with more than 50,000 listings.
KYFA Trusted badge [is] aimed at striking the balance between protecting investors and rewarding trustworthy advisors.