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KYFA in the Media

What people are saying about KYFA

  • Canada’s first and largest searchable database of financial advisors has launched a new level of verification that provides greater protection for investors looking for trustworthy advisors.

  • For some financial advisers in Canada, gaining more exposure and catching more customers means going online. A new Web-based research tool for consumers, called Know Your Financial Advisor, or kyfa.com, is built on this principle.

  • Another approach has been taken by Know Your Financial Advisor (KYFA), a website that offers what it describes as Canada’s largest database of financial advisers, with more than 50,000 listings.

  • KYFA Trusted badge [is] aimed at striking the balance between protecting investors and rewarding trustworthy advisors.